Prepared for Tony Gillett

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01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Plan the retirement around the life you want to live

A portfolio can be part of your retirement plan without being the whole of your retirement.

Your next stage may include where you live, how you spend your time, family, health, travel and the income your life needs. Those decisions deserve more than a single portfolio number.

Retirewell Financial Planning is a privately owned Brisbane firm that has helped clients with retirement and financial planning since 1995.

If you want to discuss the whole picture, click the link to request a retirement planning consultation with Retirewell.

Angle 2: Put the connected retirement decisions into one process

Retirement questions rarely stay in one category.

Super, investments, tax, insurance, government benefits, risk and family decisions can arrive together, while you're still trying to decide what the next stage should look like.

Retirewell's published advisory process begins with Understand, moves through Design and Implement, then continues with Manage. The point is to keep the advice connected to your objectives and circumstances.

Click the link if you would like to understand how Retirewell approaches retirement planning.

Angle 3: Start with what the next stage needs to make possible

What do you want retirement to make possible?

It may be more time with family, travel, a different home, support for someone else or simply a clear plan for ordinary weeks. Your answer gives the financial decisions a direction.

Retirewell's client advisory process starts with personal goals, your financial situation, experience and risk tolerance before recommendations are designed.

If your retirement question needs a personal starting point, click the link to request a consultation.

Angle 4: Make the retirement advice process visible

What happens after you explain the retirement question?

Retirewell describes its process in four stages: Understand, Design, Implement and Manage.

That means the advice process can cover your goals and circumstances, the recommendations and alternatives, the practical work of putting agreed decisions into action and the reviews that follow.

It doesn't promise a fixed result or a fixed timeline. The framework gives you a clearer way to ask how the relationship would work. Click the link to request a retirement planning consultation.

Angle 5: Bring both retirement priorities into the plan

Mia: I want our retirement to include more travel.

Jon: I want to stay close to family and keep our everyday routine simple.

Mia: Then we need to talk about both versions before we make the financial decisions.

Jon: And work out which choices affect our income, spending and flexibility.

Narrator: Retirewell Financial Planning frames advice around your entire life, not just your portfolio. If your retirement priorities need a shared discussion, click the link to request a consultation.

Long-Form Explainer Video Script 1 complete script

Retirement is a change in how your life is funded, but it's also a change in how your time, family, home and priorities fit together.

A portfolio can support that life, but a portfolio statement can't describe the life itself. It doesn't show where you want to live, how you want to spend an ordinary week, which family commitments you want room for or what a change in work may mean.

Start with the next stage by asking what you want it to make possible, which decisions are coming up and what would make the direction feel clear while some details still need to be worked through.

Retirewell Financial Planning is a privately owned Brisbane advice firm. Company history says it was founded in late 1995, with Tony Gillett as founding director. Its published team history describes two qualified advisers and five support staff.

Those facts describe the firm. They don't predict a personal result. Retirewell's service covers retirement planning, superannuation, SMSFs, social security, insurance, investment, gearing, tax-effective investments and ongoing portfolio review. Scope depends on your objectives, financial situation and needs.

The firm presents advice around your entire life, not just your portfolio. Your advice discussion can include lifestyle, work timing, health, family, property, income, tax and risk alongside investments. Which topics belong in the plan depends on the situation you bring.

That wider view can be useful during a transition. A decision to reduce work may change income and the timing of super. A move may change expenses and the assets available for other choices. An inheritance, business sale or family responsibility may introduce tax, protection or estate-planning questions. The right response depends on your facts, so the first task is to understand the situation rather than jump to a product or a forecast.

Retirewell's approach gives you room to describe those circumstances in your own words. You can explain the decision, the people affected and the parts of the current plan that feel unclear. The adviser can then explain which information would be needed, which topics may sit inside the proposed work and where another professional remains responsible. That keeps the advice discussion practical without pretending a short call can settle a complex financial choice.

Retirewell also publishes a four-stage client advisory process: Understand, Design, Implement and Manage.

Understand begins with your personal goals, financial situation, investment experience and risk tolerance. Design covers recommendations and alternatives. Implement addresses the practical work after you agree to proceed. Manage covers reporting, monitoring and periodic reviews.

The framework gives you a clear set of questions about what information is needed, which alternatives will be discussed, who will handle the practical work, how often the relationship will be reviewed and what would prompt a new conversation when your circumstances change.

Retirewell says it has no in-house products or soft-dollar arrangements. The website also describes research from two independent research firms and a panel of 20 stockbrokers. Those statements describe the firm's stated approach. They don't predict which recommendation would suit you.

The public website doesn't list a standard advice fee or appointment duration. You can ask how the proposed work would be scoped, when fees would be explained, what ongoing service includes and which decisions remain yours.

The first step is a retirement planning consultation. It gives you a chance to explain the question or transition that prompted you to look for advice and ask how Retirewell works. The consultation isn't a finished financial plan or personal advice.

If the service may fit your circumstances, the team can explain the proposed next step, the information that may be needed and how the work would be agreed. You can ask questions before deciding whether you want to continue.

Before the call, write down the retirement question you most want to discuss. Add a picture of the life you want the plan to support. A recent super statement, rough household spending and a list of major assets or debts can help if those details are easy to find.

You don't need to arrive with a perfect spreadsheet. The useful preparation is a clear view of the decision, the priorities around it and the changes that could affect it.

If your retirement planning needs to include your entire life, use the form below this video to request a consultation with Retirewell Financial Planning.

This is general information only. Personal advice depends on your objectives, financial situation and needs.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome

Thanks for requesting a retirement planning consultation with Retirewell Financial Planning.

You may be here because retirement is getting closer, or because a change has raised a question about the plan you've already got.

The call gives you a chance to explain what you're thinking about and ask how Retirewell works. It isn't a finished retirement plan or personal advice. If the service may fit your situation, a team member can explain what would happen next. You remain free to decide whether you want to continue.

We'll send you a few short emails with practical things to think about before the call. You'll also find several short videos below. Watch the ones that relate to your question, so the call can spend less time on general information and more time understanding why you reached out.

Have your main retirement question nearby. If they're easy to find, keep broad details about your spending, super and other assets available too. One of the Retirewell team members will take it from there on the call.

Video 2: What does a retirement planning consultation cover?

The first call is a chance to explain why you're looking for retirement advice and ask how Retirewell approaches the work.

You can talk about your objectives, the life you want the next stage to support and the decisions that feel connected. That may include super, investments, tax, risk, insurance, government benefits, family or a portfolio review.

The call doesn't create a finished retirement plan or personal advice. If Retirewell's service may fit your situation, the team can explain the proposed next step and the information that would be needed before advice is prepared.

Video 3: How does the advice process work?

Retirewell publishes a four-stage client advisory process: Understand, Design, Implement and Manage.

Understand covers your goals, financial situation, experience and risk tolerance. Design is where recommendations and alternatives are considered. Implement is the practical work after you agree to proceed. Manage covers reporting, monitoring and periodic reviews.

The framework doesn't promise a fixed result or tell you what your personal advice will be. It gives you a clear way to ask how the proposed relationship would work.

Video 4: What does independence mean here?

Retirewell says it has no in-house products and no soft-dollar arrangements. The website also describes research from two independent research firms and a panel of 20 stockbrokers.

Those statements describe the firm's stated approach. They don't predict which recommendations would be suitable for you.

Use the call to ask how the research would apply to your circumstances, what alternatives would be considered and what remains your decision. Personal advice still depends on your objectives, financial situation and needs.

Video 5: What should you prepare?

You don't need to prepare a finished financial plan for the initial call.

Bring the retirement question you most want to discuss and the life you want it to support. If they're easy to find, keep a recent super statement, a rough idea of household spending and a list of your main investments, assets or debts nearby.

The figures can be approximate. They may help you explain where things stand and show which details would be useful if you decide to explore advice.

Video 6: What happens after the call

The initial call helps the team understand why you're looking for retirement advice and whether Retirewell's service may fit your situation.

If there's a possible fit, a team member can explain the proposed next step, what information would be needed and how the work would be scoped. Personal advice comes later, after your circumstances have been properly considered and you've agreed to the relevant work.

You can ask questions about the process, the people involved and the fees before deciding whether you want to continue.

Pre-Appointment Email Sequence 8 emails
Email 1: Name the question

Bring your main retirement question
Preview: One clear question gives the call a useful starting point.
Send: Immediately after booking

Thanks for requesting a retirement planning consultation with Retirewell Financial Planning.

Before the call, write down the retirement question you most want to discuss. It may involve income, your portfolio, work timing, a change in your circumstances or how the next stage fits together.

You don't need to prepare a finished plan. One clear question gives the team a useful place to begin.

Kind regards,
Retirewell Financial Planning

Email 2: Picture the next stage

What should retirement make room for?
Preview: Your ordinary week gives the financial plan something real to support.
Send: Day 1, morning

Think about an ordinary week after work.

Where would you spend your time? What would you like to do regularly? Which family commitments, hobbies, travel plans or health considerations should your retirement leave room for?

Write down your priorities. That picture helps turn a broad money question into a practical retirement discussion.

Kind regards,
Retirewell Financial Planning

Email 3: Gather the broad details

Keep the main details nearby
Preview: Broad figures can help explain where things stand.
Send: Day 1, afternoon

If they're easy to find, keep a recent super statement, a rough view of household spending and a list of your main investments, assets or debts nearby.

The figures don't need to be organised into a spreadsheet. They may help you explain the situation and identify which details would be useful if you decide to explore advice.

Kind regards,
Retirewell Financial Planning

Email 4: Note what may change

Which change could affect your retirement?
Preview: Work, family, property and health can move the planning question.
Send: Day 2, morning

Name one change that could affect the next stage.

It might be a different work date, a property sale, an inheritance, a move, a family responsibility or a change in how you want to spend your time. You don't need to solve it before the call.

Naming the change helps the team understand what the advice may need to consider.

Kind regards,
Retirewell Financial Planning

Email 5: Ask how advice would be built

Bring the process question with you
Preview: Understand the work before deciding whether to continue.
Send: Day 2, afternoon

If past advice has felt generic or product-led, bring that concern to the call.

Ask how your objectives and financial position would shape the work, what alternatives would be explained, who would be involved and how implementation and reviews would operate.

You can assess those answers before deciding whether to continue.

Kind regards,
Retirewell Financial Planning

Email 6: Ask about the cost

What would the advice cost?
Preview: The public website doesn't list a standard fee.
Send: Day 3, morning

Retirewell doesn't publish a standard advice fee on its website, so we won't guess what the work would cost in your situation.

If the service may suit you, ask what the proposed work would include, how it would be reviewed and when the relevant fees would be explained.

You should understand the scope and the cost before deciding whether to proceed.

Kind regards,
Retirewell Financial Planning

Email 7: Ask what independence means

Which products sit behind the advice?
Preview: Ask how the firm researches and selects recommendations.
Send: Day 3, midday

Retirewell says it has no in-house products or soft-dollar arrangements. It also describes research from two independent firms and a panel of 20 stockbrokers.

Those are firm-level statements, not a prediction about your recommendation. Ask how research would be used for your circumstances, what alternatives would be considered and where you would remain responsible for the decision.

Kind regards,
Retirewell Financial Planning

Email 8: Prepare for the call

What to expect on your Retirewell call
Preview: Explain your question, ask about the process and assess the fit.
Send: The day of the call

Your retirement planning consultation is a chance to explain why you're looking for advice and ask how Retirewell works.

The call doesn't provide a finished plan or commit you to an ongoing relationship. If the service may suit your situation, the team can explain what would happen next and what information may be needed.

Have your main question, your priorities and broad financial details nearby. If the time no longer works, use the details in your booking confirmation to contact the team.

Kind regards,
Retirewell Financial Planning

Broadcast Emails 5 emails
Email 1: Your whole life

Is your retirement plan bigger than your portfolio?
Preview: The next stage includes the life your money is meant to support.

A portfolio is important, but it isn't the same thing as a retirement plan.

Retirement may also involve where you live, how you spend your time, family, health, travel, tax, risk and the income your ordinary week needs.

Write down the three parts of your life that a portfolio statement can't describe. They can give a future planning discussion a more useful starting point.

Kind regards,
Retirewell Financial Planning

Email 2: Start with objectives

What should retirement make possible?
Preview: Your objectives give the financial decisions a direction.

Before reviewing investments, describe what you want the next stage to make possible.

It may be more time with family, travel, a move, support for someone else or a simpler week. Then note which financial decisions could affect that life.

Retirewell's published process starts with personal goals and circumstances before recommendations are designed. The exercise isn't personal advice, but it can make the question clearer.

Kind regards,
Retirewell Financial Planning

Email 3: Connect the decisions

Which retirement questions belong together?
Preview: Super, investments, tax and family decisions can affect one another.

A change in work can affect income and the timing of retirement. A property sale, inheritance or family commitment can change what you want the plan to support.

List the decisions currently competing for your attention. Draw a line between the ones that affect each other, then mark which questions need more information.

The map can show why a retirement discussion should consider the whole situation rather than one holding in isolation.

Kind regards,
Retirewell Financial Planning

Email 4: Ask how the process works

What happens after you explain the problem?
Preview: A clear sequence helps you assess financial advice.

Retirement advice shouldn't be a black box.

Retirewell publishes four stages: Understand, Design, Implement and Manage. Ask what information is gathered, how alternatives are explained, what implementation involves and how reviews work.

The stages don't predict your personal recommendation. They give you a practical way to assess how the relationship would operate.

Kind regards,
Retirewell Financial Planning

Email 5: Know what the appointment is for

What happens in a retirement planning consultation?
Preview: Use the call to explain your question and assess the process.

An initial appointment gives you a chance to explain the retirement or financial decision that prompted you to look for advice.

It isn't a finished financial plan or personal advice. If Retirewell's service may fit your situation, the team can explain the proposed next step, how the work would be scoped and what information would be needed.

If your next stage needs a wider discussion, you can request an appointment with Retirewell Financial Planning.

This is general information only. Personal advice depends on your objectives, financial situation and needs.

Kind regards,
Retirewell Financial Planning

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.